Task: Establish and implemented an Export strategy for the key international markets.
Products
Sourdough Crackers & Flatbreads
Market
Germany
Ireland
Spain
Australia
USA
Success
Presented an export strategy which was approved by the board of directors and implemented.
Provide guidance on packaging requirements for the target markets.
Set up distributors in the key export markets.
Established a foothold in the USA and helped the brand win a prestigious “SOFI Award” for “Best New Cracker “
Represented the brand at international trade exhibitions.
Provide information for budgeting sales forcasting and expenditure budget.
Assisted the company in setting up a Food Service product range and mentor their sector manager.
Attend their commercial meeting offering help and assistance in all aspects of the business.
What PETER'S YARD Say:
"Year on year Peter's Yard crispbread sales are 80% up and we are spoilt for choice in terms of further opportunities for expansion. As a growing business we believe it is essential not to spread resources too thinly across too many priorities.
Working with Gourmet Partners has allowed us to enter export markets in a controlled and focused way with a professional and experienced team and without it detracting from the important work we are doing to build the brand here in the UK.”
