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Build your food & drink brand in UK retail

Strategy, distribution and in-store execution to help premium brands grow across independent and speciality retail

From first listing to national scale

Proven results in the UK market

We don’t just plan — we deliver measurable results across the UK’s independent and speciality retail sector.

UK and international brands supported

Proven success securing listings and distributor partnerships

100+ retail store visits every month

300+ active retail relationships across the UK

The brands we work with

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Chimac

Building distribution for an Irish food brand in UK speciality retail

Gourmet Partners deployed its Brand Builders programme, introducing the Chimac range directly to buyers across the UK speciality retail sector.

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Olina’s Bakehouse

From international brand to national retail listing

How we supported Olina’s Bakehouse with UK market entry, distributor partnerships and national retail growth — including securing a Waitrose listing.

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Welsh Food & Drink

Supporting UK retail growth for food & drink brands

A structured market entry programme delivering real retail opportunities, valuable commercial insight and a scalable route to growth.

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Stoked! Plant Based Food

STOKED!

From early-stage concept to retail-ready food brand

How we guided STOKED! through pricing, branding, packaging refinement, sampling and distributor negotiations to prepare for UK scale.

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What we do

We support brands at every stage of their UK growth journey, from market entry through to national retail progression.

UK food & drink consultancy

We help brands enter, position and scale within the UK retail landscape — with a focus on independent and speciality channels.

 

From route-to-market planning and distributor alignment to retail buyer access and commercial positioning, we build strategies designed to deliver real listings and long-term growth.

Brand Builders

Our Brand Support Managers represent your brand in-market — visiting stores, building relationships and driving visibility where it matters most.

 

Through store visits, sampling and direct buyer engagement, we increase awareness, improve ranging and support sell-through.

 

We also capture real-time insight — giving you a clear view of performance, challenges and opportunities.

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1. Define the route

We shape your UK strategy, positioning and route to market.

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 2. Build distribution

We connect you with the right distributors and retail opportunities.

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3. Activate in-store

We put your brand in front of buyers, driving visibility and sales.

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From strategy to shelf

Growing a food or drink brand in the UK takes more than a great product.

 

It requires insight, consistency, strong relationships and the ability to execute in-market.

 

We combine consultancy, distribution alignment and on-the-ground brand building to deliver results that matter.

 

Stronger listings. Better sell-through. Sustainable growth.

Entering the UK market?

The UK is one of the most competitive and fragmented food and drink markets in the world.

 

Success requires more than distribution — it requires the right positioning, partners and execution.

 

We help international brands:

  • Navigate the UK retail landscape

  • Build effective route-to-market strategies

  • Connect with trusted distributors

  • Secure independent retail listings

  • Establish a platform for national growth

 

Whether launching or scaling, we provide the clarity and connections to succeed.

Built for the realities of UK retail

The UK speciality retail sector is relationship-led, fragmented and highly competitive.

 

We focus on what drives results — helping brands gain traction, build credibility and grow with purpose.

“We created Gourmet Partners to give brands a clearer, more effective route into the UK market. Too often, great products fail without the right strategy, relationships or in-store presence.
 
Our role is to connect the dots and make it work commercially.”

 
— Mash Chiles, Founder, Gourmet Partners

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“As an Irish business expanding into the UK, having Gourmet Partners & Brand Builders as our boots on the ground has been a game changer. In just six months, they have helped us secure new distributor partnerships, build new retail relationships, and strengthen connections with existing customers. They’ve also given us valuable visibility into what’s really happening on the shop floor.
 
The team are proactive, highly responsive, and incredibly generous with their time and feedback — consistently going the extra mile.”
Sofie Rooney, Chimac
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Working with Gourmet Partners Brand Builders has been a true game-changer for our business. Their strategic guidance helped us clearly define our positioning and develop a distribution plan that was genuinely aligned with our stage of growth in the UK market.

 

What really sets the team apart is their hands-on approach. They opened doors, made key introductions, and directly supported retail listings, confidently presenting our brand to distributors and major supermarkets. This resulted in securing partnerships with two leading speciality food distributors and gaining exposure with top-tier retailers, including Waitrose.

 

Thanks to their expertise, industry relationships, and ongoing support, we were able to get our brand in front of the right buyers and take a significant step forward in our UK retail journey.”
Stephen Firth, Azouro

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“STOKED! began working with Gourmet Partners in 2025 with a half-finished product range and no prior experience of retail.

 

From the outset, Gourmet Partners provided invaluable guidance — from industry insight and branding expertise to pricing, sales channel strategy, and access to key contacts. Their support helped transform our initial products into a fully formed brand that has now successfully launched.
 

Through their Brand Builders programme, we continue to work closely with the team to build brand awareness within the independent speciality food retail sector.

Even at this early stage, Gourmet Partners have already presented STOKED! to multiple distributors and buyers, resulting in early listing opportunities.

If you have a product you want to see on retail shelves, we wouldn’t hesitate to recommend working with Gourmet Partners.”
James & Iszy, Stoked!

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