Olina’s Bakehouse

Client: Olina’s Bakehouse

Task: To establish Olina’s Bakehouse in the UK & EU market sectors and manage all aspects of the business.


Wafer Crackers, Toasts, Flatbreads, Gluten Free Crackers.



  • Presented a sales and marketing strategy which was agree and implemented.
  • Built a distributor network in the UK and started to establish business in the EU.
  • Made contact with the key Multiples and negotiated listings.
  • Established a third-party logistics partner, managing the everyday requirements.
  • Set out a marketing programme to raise awareness in the trade via PR & Ads.
  • Set up trade marketing programmes with all distributors.
  • Re-designed all the marketing material and website for the UK/EU.
  • Set up social media and manage the day to day posts
  • Work on NPD and packaging design.

PR Stories

PR Stories - Olina's Bakehouse


  • Set up a network of Speciality Food distributors in the UK & Ireland.
  • Set up a network of Health Food distributors in the UK & Ireland.
  • Made presentations to the key Food Service distributors.
  • Made presentations to the Key Retail Multiples for both for the main cracker section and “Free From “.
  • Gained listing with major retailers in Spain and Norway.

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