For many speciality food brands, securing a distributor is only the first step—turning listings into real sales remains a significant challenge. Gourmet Partners & Brand Builders addresses this gap by offering a comprehensive solution that combines consultancy, brand-building expertise, and cost-effective field sales management. By bridging the gap between distributors and retailers, the company helps brands establish a strong and sustainable presence in the competitive UK market.
Gourmet Partners & Brand Builders supports food brands at every stage of their UK market journey with:
Brand representation & field sales – Acting as an extension of each brand’s team, the company drives outreach, secures shelf space, and nurtures relationships with independent retailers.
Strategic consultancy – Providing expert guidance on positioning, retail partnerships, and navigating the complexities of the UK market.
Sampling & tasting services – Enhancing consumer awareness and demand through in-store activations.
“Sustainable growth in the fine food industry isn’t just about getting products on shelves—it’s about getting them into the right hands. We combine cost-effective field sales with expert consultancy to ensure speciality food brands don’t just compete, but truly thrive. By working transparently with our clients and their distribution partners, we create lasting success built on collaboration, innovation, and real consumer connections.”
— Mash Chiles, Director, Gourmet Partners & Brand Builders We take a selective approach to partnerships, ensuring that the brands we work with have:
Strong packaging and brand identity
A unique point of difference
A clear and realistic understanding of the UK market
We partner with high-quality, innovative, and unique food brands. Our expertise extends to businesses of all sizes, from ambitious start-ups to well-established names looking to expand their reach in the UK market.
Our diverse portfolio includes:
Flavour Head Tea (UK)
Janda Food (UK)
Heylo (UK)
Love Bites Only (UK)
Olina’s Bakehouse (Australia)
Pancracio Chocolate (Spain)
Mellona Honey (Cyprus)
Azouro (Portugal)
Biladi (Lebanon)
Currently managing UK operations for Olina’s Bakehouse, an Australian brand under the Mondelez Group, Gourmet Partners & Brand Builders has helped scale the brand from launch to securing key distributors, retailer and supermarket listings.
Our Services
Consultancy, navigating the UK speciality food market
With deep expertise in commercial strategy and sales, we provide consultancy services tailored to the UK’s speciality food sector. We focus on generating distribution routes and forming strategic alliances across the UK’s speciality and health food markets. Our consultancy services extend beyond domestic brands, supporting food companies from Australia, Europe, and beyond in successfully entering the UK market.
We take an active role in our clients’ businesses, offering hands-on guidance in:
Market positioning and strategy development
Retail and wholesale partnerships
Marketing and sales planning
Brand Building & Field Sales Management
Brand Builders, enhance brand visibility and field sales management Our 'boots on the ground' approach provides a cost-effective field sales solution that ensures your products reach the right retailers.
Many brands struggle to secure retail shelf space even after finding a distributor, which is where our dedicated sales representatives step in. Acting as brand ambassadors, they connect specialty food producers with retailers and wholesalers, delivering product samples, commercial information, and gathering valuable feedback.
Our structured approach includes targeted retail outreach, detailed reporting, sampling, and tasting services, ensuring brands gain the exposure they need.
By outsourcing field sales, businesses save on expenses such as vehicle costs, phone bills, insurance, fuel, and salaries—offering a high return on investment without the complexities of managing an in-house sales team.
With Brand Builders, companies can expand their reach efficiently while focusing on what they do best—creating great products.
Client success stories
Our clients’ success speaks for itself. Here’s what they have to say about working with us:
“I’ve been working with Gourmet Partners - Brand Builders for two years, and they have been essential in building our business in the independent sector. The team helped us to develop the launch strategy and gain listings with major wholesalers. Their knowledge and insight have been invaluable, and they’re a great bunch to work with. We couldn’t have grown so quickly without them, and I can’t recommend them highly enough.”
— Craig Harries, Flavour Head Tea
“Olina's Bakehouse (Fine Food Holdings) has been working with Gourmet Partners since 2020. They have built sales in the UK from zero to in excess of AU$1 Million. Having won listings with key UK distributors, we are now in the position where the Gourmet Partners - Brand Builders solution will help us build brand awareness at the retailer level, supporting our wholesale partners to win new customers. It’s the perfect solution for driving sales from the warehouse to the shop shelves and, ultimately, to consumers.”
— Daniel Tamburrini – Olina’s Bakehouse
“As a European brand, partnering with Gourmet Partners – Consultancy & Brand Builders has been invaluable to our UK strategy. Their expertise in the speciality food sector has been instrumental in establishing and expanding Mellona in the market—helping us build strong relationships, drive brand awareness, and increase sales. From strategic planning to securing listings with a major distributor, their knowledge and insight have provided a solid foundation for sustained growth.
— Stelios Stylianou – Managing Director, Mellona Honey
Why Choose Gourmet Partners – Brand Builders?
Extensive industry experience – We have a deep understanding of the UK speciality food sector and how to navigate its challenges.
Proven track record – Our clients see measurable results, from increased distribution to enhanced brand visibility and retail penetration.
Cost-effective sales solutions – We provide an efficient alternative to in-house sales teams, maximising your investment.
Tailored strategy & hands-on support – Whether you're an emerging brand or an established name, we offer customised solutions that fit your business goals.
If you’re looking for a trusted partner to help your food brand succeed in the UK market, Gourmet Partners & Brand Builders is here to help. Contact us to learn how we can support your business.